Some books have hit the market decisively and spawned a series of me toos. One such book published first in May 1992 was ” Men Are From Mars, Women Are From Venus ” by Dr. John Gray. He has been called the best selling relationship author of all time. This book was on the bestseller list of the New York Times for more than six years! More than 40 million books were sold in 45 languages all over the world.
Dr. Gray built around the strong brand created by the book and has begun a coaching practice using the Mars Venus brand called Mars Venus Coaching North America.
The reason for doing this comes from the fact that there is a very large business opportunity out there. 25 -40 % of Fortune 500 companies use executive coaching and this field has become one of the fastest growing industries in the world.
To my mind, coaching in relationships is about getting people to understand how they come across to others and what they should do/change in order to develop and build effective relationships- with colleagues at work and with family members at home.