The secret of effective communication of a Government-led initiative which holds out strong economic and social developmental objectives is to use simple terms which can be easily understood by a large cross-section of society. A good example of this is the “Make In India” program launched by our dynamic Prime Minister, Shri. Narendra Modi. As the very name suggests this is a “major new national program designed to transform India into a global manufacturing hub.”
A few news items that grabbed my attention in the past few days feature in today’s blog post. I found them interesting- and amusing. Perhaps reflective of today’s day and age. Doctors, at least a few of them, seem to take pride in uploading pictures of their surgeries, with or without the consent of their patients says this article in the Times of India. As usual, Facebook is a target for such ‘bragging rights”. Imagine one doctor telling another, ” The tumor I took out is bigger then the one you did” and watching with glee the increasing number of number of shares, likes and so on!
Ms. Middle Manager, if you don’t keep an eye open for opportunities to sharpen your skills and learn new ones, you could end up facing a mid-career crisis the impact of which will leave you flattened. Organisations being pyramidal structures, there’s less room at the top and plenty at the bottom but the problem is that you are in the middle of a fast-shrinking middle! Continue reading
I had no idea who Sunanda Pushkar was till a controversy broke out involving the Kochi franchise in the Indian Premier League (IPL). It was known that she was married to Shashi Tharoor, then a Minister in the Union cabinet in the UPA government. The controversy ended with the team being turfed out of the IPL and one didn’t hear much about Ms. Pushkar until in Jan 2014 when one fine day she was found dead in the luxurious Leela Hotel in New Delhi. Continue reading
When we think of searching for information on the internet our first choice invariably is Google. These days, the word ” Google” has become a verb with people asking you to ” google it”. Guess what? There’s much more to Google than this. More people chose Google as the Most Sought After Employer too as per a report from the professional networking site, LinkedIn.
Mr. Narendra Modi, our new Prime Minister, has raised issues such as “Swacch Bharat” his drive for “A Clean India”in a manner never done before by any of his predecessors. He has given utmost importance to cleanliness in our country which sadly has for many decades now a poor reputation for being full of filth and dirt. Continue reading
The 17 th Asian Games just concluded in Incheon in South Korea and India which started off shakily gained in the medals tally in the last few days. They finished the Games in the 8th position with 57 medals: 11 Gold, 9 Silver and 37 Bronze. We will carry some very happy memories when these Games are over. We are especially proud that some of the Gold Medal winners were our women athletes and boxers. The complete list of winners is here. Continue reading
I have been fascinated by the world of advertising for long. I admire the many innovations that advertisers come up with to share their message with their target audience. After all the objective of advertising is to get the guy to buy the product.I remember reading with great interest “Ogilvy on Advertising” by David Ogilvy who was the long time guru of advertising. Continue reading