Interestingly, as many as 6 out of the Top 10 are from Hindustan Unilever but the No. 1 slot went to Nokia for the third consecutive year. These are all household names. You buy the product because you trust the brand, don’t you? Here is a survey I have followed closely over the years- India’s Most Trusted Brands from Brand Equity.
Mobile handsets are perhaps one of the most sought after consumer goods in India today. There is one to suit every need and every pocket. Leading the way, by far, is Nokia with about 62 % of the market share. Over the last decade or so, Nokia – the world’s largest handset maker- has become one of India’s biggest brands. It was rated the most trusted brand in the Economic Times Brand Equity Survey.
In this context, it is interesting to read an interview in the Economic Times with Nokia’s President & CEO, Olli-Pekka Kallasvuo. He talks of future trends, how consumers determine product features, Nokia’s positive experience in assembling operations in India and how segmentation is essential to stay profitable even in a high growth market.
Hear it from the Nokia chief and stay connected.
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This is Post No: 211 of the “A Step A Day” series : To provide perspective and provoke thought to facilitate self-development across a wide spectrum of issues- big and small- crucial for executive success
The extent to which cell phones are changing the world is eloquently captured in Sara Corbett’s recent article in the New York Times. Read ” Can The Cellphone Help End Global Poverty?” to gain insight into how the cell phone has and is changing the lives of millions of people all over the world- and in particular in the developing countries. A longish article but if you are interested in global trends of consumerism, here’s one article you can’t miss.
It speaks of the Jan Chipchase’s job-and a fascinating one at that. He is a ” human behaviour researcher” for Nokia and travels the world to find out what consumers and potential consumers would like to see in the Nokia phones. Reading about Chipchase’s travels and the extent of detail he goes into to find out his consumers’ needs makes you believe that Nokia- as their by line goes – is truly “Connecting People”