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The secret of effective communication of a Government-led initiative which holds out strong economic and social developmental objectives is to use simple terms which can be easily understood by a large cross-section of society. A good example of this is the “Make In India” program launched by our dynamic Prime Minister, Shri. Narendra Modi. As the very name suggests this is a “major new national program designed to transform India into a global manufacturing hub.”

To provide a context, these figures from the US-based Manufacturers’ Alliance for Productivity and Innovation (MAPI) on the 15 Largest Countries for Manufacturing Value-Added tell a story. Interestingly, China has wrested the title for the first spot from the United States, traditionally the largest manufacturer in the world. You will notice that India which didn’t feature in the top 15 list in 1992 climbed to rank 13 in 2002 and improved upon this to reach rank 9 in 2012.

In September 2014, Prime Minister Modi announced the launch of the “Make In India” initiative, an ambitious program that covered as many as 25 sectors as diverse as defence production on one hand to tourism development on the other.

The time has come for India to achieve the immense potential it is capable of by building on its manufacturing strengths and that’s where the “Make In India” initiative kicks in. At the Hannover Messe Fair to be held from April 13-17, 2015, India will be a partner country and perhaps for the first time, we see branding of India’s capabilities as reflected in the “Make In India” program. More than 300 Indian companies are participating in this Fair to exhibit their products and talk of their capabilities.

Sure,  there are many challenges ahead as well-captured in this balanced view of the situation in this paper from Knowledge@Wharton appropriately titled, “How Modi Can Deliver on the Promise of ‘Make in India”.

The innumerable opportunities to “Make in India” were once again highlighted by the Prime Minister recently at a function to celebrate the 80th anniversary of the Reserve Bank of India. He asked why India cannot manufacture the paper and required ink to make currency notes which are currently being imported.

There is an air of optimism as reflected in the opportunities that are ahead of us. Amongst many other opportunities, India’s defence sector has the potential to generate $250 billion in the next 7-8 years, says Amitabh Kant, the Dept of Industrial Policy and Promotion  DIPP Secretary and a key figure in the “Make in India” drive.

A successful ” Make in India” initiative can result in a major growth of employment, a crucial issue in India today. It can increase the spread of economic growth which was hitherto rather unbalanced with more focus on a few parts of the country and it can give impetus to the much-needed development of basic infrastructure.

 

 

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