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As a former business executive and an executive coach, I still am deeply interested in reading about achievers, especially when they are young and successful and incorporate the highest standards of ethics in their business. I was delighted to come across this interview in the website of the Stanford Graduate School of Business with Beth Gerstein.

As you will see from the interview, Beth ( MBA ’03 from Stanford GSB) embodies many admirable aspects of entrepreneurship.

The website of Brilliant Earth of which Beth is a co-founder is very impressive. Her goal at  Brilliant Earth “is to make jewelry as beautiful as it can be. We are passionate about cultivating a more ethical, transparent, and sustainable jewelry industry.”

They go on to say that “Brilliant Earth believes that high quality, fine jewelry need not come at a great human or environmental cost.”

Coming back to the interview, there are many strong points that Beth makes about what made her so successful. These range from the lessons she learnt, to the advice she would give entrepreneurs wishing to build a great business.

A big takeaway for me: Are you, as an entrepreneur, able to describe the Big Idea behind your business in 10 or fewer words? See how Beth has done it. It’s worth doing for your own business.

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