A recent article in the Economic Times speaks of new ways for companies to retain talent- by giving them fancy designations/titles.  First Impression Executive?Cost Kill Analyst?  Please ! Who are we kidding? Does this really enhance the image of the person doing the job and make him/her more likely to stay on and contribute to the organisation?

This reminds me of an old post I had written in December 2007 on the same topic called “ Do Innovative Titles Work?

Feel free to add your own nominations to the list of new age titles…