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More and more organisations are engaging coaches to bring out the best in their managerial staff. In a recent article in Business Report, Jo Hazelhurst writes of the benefits of coaching- especially for senior and chief executives. Significantly, the Global Coaching Client Study released in June by the International Coach Federation reported a huge 700 % average return on investment for coaching people at the top of the firm.

In my experience, coaching works best when the Chief executive himself/herself sees the benefit of the coaching process. This is often the case when they themselves have had the benefit of professional coaching. The ones who seem to be more cynical are those who have either had no experience of coaching or worse still, a bad experience which has changed their perception of the value of coaching.

I believe it is extremely important for executive coaches to clearly articulate what the coaching will and will not do upfront. This saves considerable embarrassment on both sides when there is a mismatch in expectation.

If done well, coaching does bring in terrific return on investment.

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