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For many of my generation, David Ogilvy was the last word in advertising. He was quite easily the biggest advertising guru of his time. Mr. Ogilvy has been dead for over a decade now, so I was very interested to see an article by Patricia Sellars in Fortune about David Ogilvy’s best advice for business.

What’s most striking about his tenets is the simplicity of his style. No verbosity. No jargon. No complicated sentences. His message-like the scripts in his advertisements- is direct, simple yet effective.

Who can forget that classic line for Rolls Royce? ” At 60 miles an hour the loudest noise in the new Rolls Royce comes from the electric clock”.

I wish more of us could write as well as he could.