A few questions for those in CXO positions amongst my readers. Do you have a handle on what exactly goes on in your organization? Do you really know what people feel about the way things are done? Do you know what it is to be far removed from the corner suite and listen to the grapevine for rumours? The best way to find answers for these questions is to see for yourself.

This apparently is what Amazon’s CEO, Jeff Bezos did recently. Read how he spent a week working in one of the company’s warehouses. I am not sure what exactly he saw or heard. I am sure he would have gone away much better informed on what’s really going on.

Leading from the front takes many forms. By going down to the warehouse, Bezos demonstrated that the people who know the job best are those who actually do it.