At the coaching session we discussed how the coachee was progressing since we last met. The conversation got around to a problem she still faced. ” It’s getting to be very difficulty to motivate this chap in my team” she said. ” I am trying to motivate him but it doesn’t seem to work”. I asked her to reflect on all that she had done. At the end of the session, she suddenly remarked ” You know something. I feel there is just so much I can do. At the end of the day, he has to motivate himself”. This was an important realization. We can’t motivate others but we can create an environment and work conditions in which they feel motivated.