How often have you come across people upset about the way they received feedback- especially when it concerned some area they were failing in or it involved their pulling up their socks to perform.? Most people will tell you that they do not mind negative feedback or constructive criticism as a matter of principle. However, what they do mind is the manner in which it was delivered. Poorly given feedback can leave scars for much longer than you would imagine. Yet, feedback is valued if it helps us understand our shortcomings and overcome them.