The best way to understand a concept is to tie it up with a real life example. Why do people seek executive coaching? Are they looking for : a) a sounding board b) a guide or c) a person to tell them the truth. The reasons why people choose coaching as a methodology for them to develop as professionals as well as individuals vary. I was interested to read a blog post by Jon Silvers, out in California, who speaks of what made him choose to look out for an executive coach.