I liked an article by Virginia Heffernan in the New York Times. Called “Shiny, Happy Bankers” she writes of how the web sites of some investment banks hardly reflect their true state of affairs. They continue to radiate a healthy optimism which may be quite unfounded.
This prompts me to write of the importance of a corporate image. These days it is your website – and not your address- that is the first thing anyone will look for. Keeping it updated becomes that much more important. We talk of Corporate Social Responsibility. Shouldn’t this too be a part of CSR?