“The best part of the process is that I now know where exactly I went wrong. And, of course the good news is that I know exactly what I did well”. said Rajesh Biswas ( the name used is fictitious) a senior executive in a fast moving consumer goods organisation when we were having a coaching review. The process he was referring to is called by many names: some call it a “Reflective Journal” others a ” Coaching Log” and so on. What matters is not what you choose to call it – but what it is and what it does for the person being coached.