Business is all about selling- your products, your services or your expertise. In the selling process, something that turns up as predictably as the sun rising tomorrow are objections. Yes, objections are a vital part of the game- they are intrinsic to the whole process of negotiating a deal. Very seldom are you lucky enough to have some one say “This suits me perfectly in all aspects. I’ll take it”. Objections, as is often said, should be welcomed because they indicate a ray of interest. The fact that the potential buyer has a few objections indicates that he is thinking about your product. He is weighing your solution against other options.