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The entrance examination (called CAT) to the Indian Institutes of Management is considered to be one of the most competitive of its kind in the world. Each year thousands of aspiring Indians try to get admission to the prestigious IIMs. The reason is obvious- on graduation they are assured of plum jobs in some of the world’s leading corporations.

In this context, the career choice made by Kaushalendra on passing out from IIM Ahmedabad, often rated the best IIM of the lot is quite astounding. He has started selling vegetables off a cart in the sweltering heat of his hometown- Patna in Bihar.  His dream is to make his home state a vegetable hub.

Very few have the passion to make such unconventional choices. He says it was his childhood dream to contribute to the development of rural Bihar. He foresees that with better planning and management the best of vegetables can be grown and marketed profitably in this region.

The sheer novelty of it all has naturally attracted a lot of media attention. See the Times Now coverage of his post-MBA career choice- which is unusual to say the least, here.

Here’s wishing Kaushalendra the very best in his new venture. It would be interesting to track his progress as he follows his dream.

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This is Post No: 213 of the “A Step A Day” series : To provide perspective and provoke thought to facilitate self-development across a wide spectrum of issues- big and small- crucial for executive success