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Mobile handsets are perhaps one of the most sought after consumer goods in India today. There is one to suit every need and every pocket. Leading the way, by far, is Nokia with about 62 % of the market share. Over the last decade or so, Nokia – the world’s largest handset maker- has become one of India’s biggest brands. It was rated the most trusted brand in the Economic Times Brand Equity Survey.

In this context, it is interesting to read an interview in the Economic Times with Nokia’s President & CEO, Olli-Pekka Kallasvuo. He talks of future trends, how consumers determine product features, Nokia’s positive experience in assembling operations in India and how segmentation is essential to stay profitable even in a high growth market.

Hear it from the Nokia chief and stay connected.

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This is Post No: 211  of the “A Step A Day” series : To provide perspective and provoke thought to facilitate self-development across a wide spectrum of issues- big and small- crucial for executive success