Marketing pundits have always advocated that the buying behaviours of people vary as they move through the different stages of the family life cycle. This is reflected in their tastes, their needs, their state of health and well being, the extent of their responsibilities, the level of their disposable income etc.
Why don’t we in the business of people management use this age old knowledge profitably?
The family life cycle, typically has 6 stages:
People at Work & Play 