With the internet being an influencing factor in almost every decision we take: seeking information as we do on what to buy, where to buy it from, the options available etc, it is inevitable that organisations, and may I add, individuals too have to keep an eye on their online reputation.

What is your online presence like? Does it convey confidence to the reader? Is it inspiring for the person who wishes to do business with you? Do people who come across you and “meet” you, as it were, go away with a positive impression of you? They could be your blog readers, the consumers of your product/services or as is more likely the casual surfer who stumbles across you.

In Practical Ecommerce, Paul Chaney writes that you can no longer afford not to listen to what people are talking about you. He has a few tips on how to track what people are saying about you in Online Reputation Management.

I, for one, believe it is what people say by way of the quality of comments you get rather than the number of times you “feature” which really matters.

If you don’t have a web presence, get one now.

If your reputation on the web needs improvement, attend to it now.

We simply don’t know who will read about you next. It could be the guy next door, some chap in another corner of the world or a potential customer.

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This is the 145 th of the “A Step A Day” series : To provide perspective and provoke thought to facilitate self-development across a wide spectrum of issues- big and small- crucial for executive success