The extent to which cell phones are changing the world is eloquently captured in Sara Corbett’s recent article in the New York Times. Read ” Can The Cellphone Help End Global Poverty?” to gain insight into how the cell phone has and is changing the lives of millions of people all over the world- and in particular in the developing countries. A longish article but if you are interested in global trends of consumerism, here’s one article you can’t miss.
It speaks of the Jan Chipchase’s job-and a fascinating one at that. He is a ” human behaviour researcher” for Nokia and travels the world to find out what consumers and potential consumers would like to see in the Nokia phones. Reading about Chipchase’s travels and the extent of detail he goes into to find out his consumers’ needs makes you believe that Nokia- as their by line goes – is truly “Connecting People”