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Daily Archives: April 12, 2008

The Cell Phone Changes The World

12 Saturday Apr 2008

Posted by Prem Rao in Trends

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consumerism, Nokia

The extent to which cell phones are changing the world is eloquently captured in Sara Corbett’s recent article in the New York Times. Read ” Can The Cellphone Help End Global Poverty?” to gain insight into how the cell phone has and is changing the lives of millions of people all over the world- and in particular in the developing countries. A longish article but if you are interested in global trends of consumerism, here’s one article you can’t miss.

It speaks of the Jan Chipchase’s job-and a fascinating one at that. He is a ” human behaviour researcher” for Nokia and travels the world to find out what consumers and potential consumers would like to see in the Nokia phones. Reading about Chipchase’s travels and the extent of detail he goes into to find out his consumers’ needs makes you believe that Nokia- as their by line goes – is truly “Connecting People”

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Defeat Into Victory

12 Saturday Apr 2008

Posted by Prem Rao in A Step A Day

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A Step A Day, leadership, Viscount Slim

World War II buffs need no introduction to Field Marshal William Joseph Slim, 1st Viscount Slim. A hero of the war, he later became the Chief of the Imperial General Staff and a popular and greatly respected Governor-General of Australia.

He came to be known to the thousands he commanded in the legendary 14th Army against the Japanese in Burma simply as “Uncle Bill”. The Burma Star Association has an excellent account of Slim.

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Prem Rao

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