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As the old adage goes : “It needs two hands to clap”. One cannot discount the importance of the motivation to learn and perform better on the part of the person being coached. However brilliant the coach may be, at the end of the day, results come from those being coached. These results are based on their motivation.
Both the fear of being left behind and the desire for greater rewards are potential motivators. Here are a few cases that come to mind:
People at Work & Play 