Prof. Vijay Govindarajan, Professor of International Business at Dartmouth College’s Tuck School of Business is to take up a new role. For a year till he returns to Tuck in 2009, Prof. Govindarajan, known popularly as VG, will advise GE on innovation as the Chief Innovation Consultant.

Prof. Govindarajan has co-authored with Chris Trimble a best selling book on innovation called “10 Rules for Strategic Innovators”.

This move comes based on the importance being placed on innovation by GE’s CEO Jeff Immelt. GE has identified six areas to innovate in: environment, infrastructure, demographics, emerging markets, digital technologies and financial liquidity.