Directors of Admissions from many top US schools share their thoughts in this article in the Economic Times titled” B-School Directors Tell How To Get Noticed“.
What comes out clearly is that they do not look for any one aspect but for a combination of factors which make the perfect candidate.
Work experience, GMAT score, extra-curricular activities and the quality of the essays you write are some of the key points considered.
The importance placed on the essays is striking. Write to speak of yourself as you are.