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Chip Conley has an excellent article in Fast Company titled” Change Management:What’s The Divorce Rate in Your Company?

Like Chip, I am a big fan of Abraham Maslow. I believe his work on the Hierarchy of Needs was relevant when he first wrote about it over 50 years ago, is relevant now and will be relevant in the future.

Effective leaders have understood that the secret of getting superior performance is to understand the “key drivers” which motivate each individuals. As we say, we must know “which buttons to press” for each person.

Have you used this yourself to bring out the best in your team?

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