Spent some time last week with an executive who was making all the wrong comparisons. He felt that just because he had some credentials (such as educational qualifications and job experience) he should have been considered for an opening in a new division within his organisation.
Explained to him about social comparison – upward and downward- and how this influences the way we feel and react.
Jared Sandberg writes about this in the Wall Street Journal. ” It’s all part of what’s called social-comparison theory: We compare ourselves with others because it can feel great. Sometimes, we engage in “upward social comparison” to higher status individuals to improve our self-image by pointing out similarities. (Hey, I’m a Mets fan, too, ergo, EVP material).
We also make “downward social comparisons” to thank our lucky stars that our troubles aren’t so bad. At the office, even the mousiest employees can feel emboldened simply by witnessing relatively more clueless recruits joining the company every year.”
The Social Comparison Theory, propounded first by Festinger, says that we as individuals have a drive within us to look to outside images to evaluate our own opinions and abilities.