Some websites grab your attention. “Genius is an African who dreams up snow”-Vladimir Nabakov : is the first blurb to hit you when you reach the web site of Ray & Keshavan, a Bangalore, India based brand identity and design consulting firm.
They have many leading Indian organisations like Infosys, Wipro, Reliance, ITC, Hindustan Lever in their client list.
As they say in their site “The real value of a company often lies outside its business, in the minds of its customers and other stakeholders. To sustain the value of a brand, it is essential that all communication related to it speaks in one coherent voice.”
Sujata Keshavan Guha, a graduate from the Yale University School of Art is the Managing Director and Meeta Malhotra is a Director while Ram Ray, an advertising industry veteran, is the Co-Founder.
Apart from the more obvious impact on customers and business assoicates, the impact the corporate brand has on employees is huge. Organisations can derive tremendous value by building a strong employee brand. Disengagement, says Gallup, cost the US economy $ 300 billion a year in lost productivity.