People at Work & Play

The entrance examination (called CAT) to the Indian Institutes of Management is considered to be one of the most competitive of its kind in the world. Each year thousands of aspiring Indians try to get admission to the prestigious IIMs. The reason is obvious- on graduation they are assured of plum jobs in some of the world’s leading corporations.

In this context, the career choice made by Kaushalendra on passing out from IIM Ahmedabad, often rated the best IIM of the lot is quite astounding. He has started selling vegetables off a cart in the sweltering heat of his hometown- Patna in Bihar.  His dream is to make his home state a vegetable hub.

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With the internet being an influencing factor in almost every decision we take: seeking information as we do on what to buy, where to buy it from, the options available etc, it is inevitable that organisations, and may I add, individuals too have to keep an eye on their online reputation.

What is your online presence like? Does it convey confidence to the reader? Is it inspiring for the person who wishes to do business with you? Do people who come across you and “meet” you, as it were, go away with a positive impression of you? They could be your blog readers, the consumers of your product/services or as is more likely the casual surfer who stumbles across you.

In Practical Ecommerce, Paul Chaney writes that you can no longer afford not to listen to what people are talking about you. He has a few tips on how to track what people are saying about you in Online Reputation Management.

I, for one, believe it is what people say by way of the quality of comments you get rather than the number of times you “feature” which really matters.

If you don’t have a web presence, get one now.

If your reputation on the web needs improvement, attend to it now.

We simply don’t know who will read about you next. It could be the guy next door, some chap in another corner of the world or a potential customer.

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This is the 145 th of the “A Step A Day” series : To provide perspective and provoke thought to facilitate self-development across a wide spectrum of issues- big and small- crucial for executive success