Ah, the elevator pitch. We have talked and read about this for long. The Entrepreneur says, “An elevator pitch is a conversation, or an ice breaker, that will (hopefully) lead into a deeper dialogue about the functionality, and specialty, of what you and your company can offer.” Often it is said that these 60 seconds are the ones that matter the most.
Mr. Narendra Modi, our new Prime Minister, has raised issues such as “Swacch Bharat” his drive for “A Clean India”in a manner never done before by any of his predecessors. He has given utmost importance to cleanliness in our country which sadly has for many decades now a poor reputation for being full of filth and dirt. Continue reading
The 17 th Asian Games just concluded in Incheon in South Korea and India which started off shakily gained in the medals tally in the last few days. They finished the Games in the 8th position with 57 medals: 11 Gold, 9 Silver and 37 Bronze. We will carry some very happy memories when these Games are over. We are especially proud that some of the Gold Medal winners were our women athletes and boxers. The complete list of winners is here. Continue reading
In most urban families in India these days, it is fairly common to have multiple wage earners. There was a time, long ago, when the man of the house was considered the bread-winner and ladies generally stayed at home and looked after their families. Today, in India, 24 % of the work force is made up of women, 117 million of them. Most of them have children to look after even as they pursue their careers. They are truly Super Moms as they rush from place to place, balancing the demands of work and family as only they can.
I have been fascinated by the world of advertising for long. I admire the many innovations that advertisers come up with to share their message with their target audience. After all the objective of advertising is to get the guy to buy the product.I remember reading with great interest “Ogilvy on Advertising” by David Ogilvy who was the long time guru of advertising. Continue reading
Our country is in a paradoxical position. On the one hand, we have a huge reservoir of youth, perhaps more than anywhere else in the world. They say 65 % of India’s population is below the age of 35 and almost 50 % below 25 years. They have aspirations like never before mainly because of greater exposure thanks to TV and the media. Continue reading
Interesting reading this. The principles look easy enough to follow but most things in life are easier said then done! This article speaks of the work done by journalist Napoleon Hill over the years researching what made people rich and successful, among them, most famously Andrew Carnegie, then the richest man in the world. Continue reading
Isn’t it interesting that some words seem to become fashionable in a manner of speaking and they are used till they are overused? The word “like” springs to mind. When I was a kid at school, we didn’t know the meaning of “love” or perhaps didn’t quite express our friendship with the other sex as being one involving love. The word that was commonly used was, ” like.”! One often heard, “He likes her but she doesn’t like him back!!” Every culture has its own nuanced language. In our lingo of those faraway times, if the love (or like if you will) was reciprocated, it was said that “He got a ‘Yeah.” If, on the contrary, his overtures were spurned, he was said to have got “the chop!”
The series of cricket Tests is over. India got thrashed by England once again bringing to the fore the many problems our much-vaunted super stars seem to have when playing cricket abroad. “Lions at home, lambs abroad” has been a phrase used for decades now to highlight how our batsmen who score heaps of runs in India flounder when they play in England, Australia or South Africa. Continue reading
The Rajya Sabha, India’s Upper House of Parliament is made up of 250 members. Most of these are elected by the political parties and are supposed to represent the various States of the country. It doesn’t matter even if you don’t live in a State, you can be their representative in the Rajya Sabha. Our former Prime Minister Manmohan Singh represented Assam for several terms in this manner. Continue reading