In a recent discussion, the question arose as to how much importance the independent consultant or small firm should pay to brand building. Is branding the exclusive preserve of large corporations?
Obviously not, is my answer. Every entity has to create a brand to compete in the market place. Leave alone an organisation- big or small- we are now talking of a personal brand!
Those who wish to build their brand and want to know how can gain from the many practical issues discussed at Branding Strategy Insider- The Branding Blog.