Today’s “Times of India” makes reference to a recent survey conducted by A C Nielsen. “Campus Track T Schools 2008″ covered 3800 students of engineering in India graduating next year. The Class of 2008.
We are told that for a majority of students, the top 3 factors considered for choosing a job were:
- Technical soundness ( presumably, technical strengths of the organisation)
- Salary ( easily understood)
- Opportunities to work in growing sectors ( presumably, in “hot” areas of technolgy etc. )
Expectations were for a compensation package as high as Rs.9 lakhs per annum. In some cases this repesents an increase of 50 % over the last year.
About 71% of the students intend to do an MBA. 56 % of the graduates of the country’s top 130 engineering institutes plan to leave their first job in a maximum of 3 years.
My take: Shorter time frames for employment are the order of the day. This makes employee engagement more crucial. In simple terms, success comes through making every day count. Generate the maximum engagement through higher understanding of what really matters to employees.