Read about a survey in CIOL on Blogging in India. The survey, released today, finds that India’s blogosphere is driven by youth and a passion for self improvement and entertainment.
- 42 % of online users read blogs to stay informed about world events
- 49 % cite entertainment as the main reason they read blogs
- Blogs written by business leaders rank as the most interesting.
This study also highlighted that while growing in popularity in India, the blogging community is still nascent – with only 14 per cent of India’s netizens actively blogging. 39 per cent was aware of blogs.
Men heavily dominate India’s blogosphere with 76 per cent of its bloggers being male.
Young adults fuel India’s blogosphere, with 54 % of them being between 25 – 34 and 32 % being under 25. Those over 35 constitute 15 %. I wonder how many, like me, are over 55!!
A fervor for self improvement and personal development was found to be a key driver of India’s blogosphere. A large majority of online users read blogs to stay informed about world events.